Creator & Director
As a Business Coach, some of the common frustrations I hear from fitness, health & wellness professionals, include…
“I need more clients.” “I need to make more money.” “I get people saying they are interested and then nothing.”
“I’m exhausted!” “I need to be more focused and organised but don’t know where to start.”
“I’m posting on social media but not getting anywhere”. “I don’t really know what I’m doing when it comes to marketing”.
There are 3 main reasons why we start a business …
1) we have a passion for what we do
2) we want more freedom
3) we want to make more money.
Not necessarily in that order of course, yet the reality can often be a different story.
Join the Health & Fitness Business Club TODAY
The HFBC Covers a wide range of topics
There is something for everyone, no matter what stage of business growth you are at.
Pricing & Sales
Training on what to include in your sales and follow up sales processes through to how to structure your pricing and position what you offer.
Training on everything from creating your copy, branding and visuals through to different online and offline marketing strategies.
Training on overcoming doubt & fear, imposter syndrome and procrastination through to money mindset and playing to your strengths.
The Health & Fitness Business Club on Facebook
The Health & Fitness Business Club is also a place for you to connect with others who are in the same position as you. It can be a lonely place when you’re trying to build a business and those around you don’t really get what you’re doing or why you ‘don’t just go and get a proper job’!
I appreciate not everyone wants to or is able to invest in business & marketing training courses or a business coach. For those who want to take things to the next level and grow more quickly, there’s the Academy.
The Health & Fitness Business Academy was created to provide more in-depth coaching and training programs, both in group format and one-to-one.
Why Am I Qualified To Help You?
I have been studying and implementing different marketing strategies for the past 11 years. As a result of testing and tweaking such strategies, I grew my first training provider business to 6 figures in less than 12 months.
In 2015 I was headhunted by the owners of a multi-six figure business and offered the role of CEO. The remit was to help them grow & scale to a multi-seven figure business. I accepted the challenge and we achieved exactly that.
In 2018 I set up my own business again, only this time focused on helping the smaller Health & Fitness Business Owners to get clients and increase profits so they can grow a successful and sustainable business.
I have since coached and mentored 100’s of Health & Fitness Business Owners, helping them to do just that.
I also happen to have a deep passion for the industry and often say, it’s part of my DNA!
I started working in the Fitness Industry in 1991 as a freelance aerobics & step instructor. I would drive my little red van with 30 Espree steps piled up in the back (my 21st birthday present from my parents) to different locations and I loved it. My knees and hips wish I had done something different now of course!
After having my two boys, I went on to do different roles within the health & fitness industry: from Personal Trainer and GP Referral Manager to Club Manager and then full time Tutor for Level 2, 3 & 4 Fitness Qualifications. I understand what it’s like to work in such a dynamic and vibrant industry AND what it takes to run a business.
It hasn’t all been easy though!
With my first business (Evolve Leisure, a training company delivering fitness qualifications) I made some huge mistakes.
I had invested in a marketing coach and learned so much about marketing. It’s what helped me grow that business to 6-figures in year 1. I had built a team and wore the ‘6-figure business’ badge with pride! BUT…
I didn’t really know anything about the financial side of running a business. I hadn’t looked at my business model to see if it was a profitable and therefore sustainable one. Guess what? It wasn’t!
Sure, revenue was good, 6-figures whoop whoop! But the reality was … once all the costs and VAT had been paid and the team had been paid… there was not a lot left in the pot for me!
It was a hard lesson to learn and now as a Business Coach, not only do I help my clients with marketing and sales strategies… I look at their business model to make sure it is financially sustainable. I help them to build their business around the lifestyle they want, rather than the other way around. Ultimately, I want to help them avoid the mistakes I made.