Revolutionise Your Business with Collaborative Marketing

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Episode: 11

In this episode, we’re going to explore the power of collaborative marketing and how it can dramatically expand your client base.

Collaborative marketing involves partnering with other businesses or services that cater to your ideal clients, but in a different capacity. I emphasize the importance of understanding your ideal client’s lifestyle and preferences to identify potential collaborators effectively.

Collaborative marketing offers a unique advantage in building trust with potential clients. When you align with a business that already has the trust of its customer base, that trust extends to you. This accelerates the process of gaining trust and credibility, bypassing some of the initial steps required through conventional marketing methods like social media.

I provide examples tailored to specific professions, illustrating how a Pilates instructor could collaborate with a physiotherapist or chiropractor, or how a weight loss coach might partner with local salons or health food shops. I stress the importance of thinking creatively and considering seasonal opportunities for collaboration.

Key Takeaways:

  • Understand your ideal client’s lifestyle and preferences to identify potential collaborators effectively.
  • Collaborative marketing leverages existing trust from a partner business to expedite the know, like, and trust process with potential clients.
  • Think outside the box when considering potential collaborators, even if your business operates primarily online.

Action Steps:

  1. Create a list of potential collaborators based on your ideal client’s preferences and lifestyle.
  2. Initiate conversations with potential collaborators, and be prepared for some initial rejection.
  3. Focus on the win-win-win scenario for both you, your collaborator, and their customer base.
  4. Stay consistent and persistent in your collaborative marketing efforts, as success may require time and effort.

Thank you for tuning in to this episode of “From Passion to Profit.” If you found this information valuable, please take a moment to leave a review. I’d love to hear how you plan to implement collaborative marketing in your business and what insights you gained from this episode. Don’t forget to subscribe to stay updated on future episodes.

0:00 Collaborative marketing for health and fitness businesses
2:24 Understanding target audience for marketing purposes.
3:43 Leveraging collaborative marketing for business growth.
7:08 Identifying potential businesses and services.
7:52 Collaborative marketing strategies for small businesses.

Welcome to From passion to profit, where we talk about all things related to creating a successful health and fitness business one that works for you the owner, as much as it does your clients. I'm your host, Nichola Page. And in this episode we'll be discussing how can you catapult your client reach? How can you get in front of more of your ideal clients with something that's called collaborative marketing. So I'm going to be sharing what collaborative marketing actually is, why it works really well, and how you can use it in your business. So what is collaborative marketing? It's, it's very simple. It's when you collaborate on marketing initiatives with other businesses or services, who also serve your ideal clients. So these, these are not your competitors. These are other say, other businesses or services that provide something to your ideal clients, but in a different way. So to give you an example, if you your ideal clients are women that wants to lose weight, a potential collaborator could be a local hairdressers, or a local beauty salon. Or it could be an online service. Okay, so thinking about first and foremost, you need to be clear about who is it you are trying to attract into your business? Who is your ideal client? Because we need to know more about them to understand what kind of services might they use in their day to day life? What other businesses might they go to what do they use a certain type of shopper a certain type of product, we need to be able to create a very clear picture of what their life looks like outside of working with you, because that will give us the ideas of whom you may be able to collaborate with. But that's what collaborative marketing is. Why is this such a great marketing strategy to use? Well, when it comes to getting people to buy from you to sign up to your programmes, or your memberships, or whatever it is that you are offering, they need to know like and trust you. Because they've got to know you first and foremost. So that's what we do with our marketing, we put our marketing out there to get people to know that we exist. We also would put some marketing out there that gives them maybe some tips and advice. So they get to like what we are saying. So now we're we're creating a bit more of a bond, we might put things out there on our marketing that has testimonials, that builds trust. When you work with a different business or service as a collaboration, those people that you're putting your information in front of already have the know like and trust factors with that particular business or service. They already like what they do, they already trust them. So now when that said business or service it service starts to talk about you and what you're doing. And you're doing some kind of joint marketing initiative, or they're literally just doing this as a referral, that you've already taken a number of steps forward with the know like and trust, particularly with the trust, if they trust them, therefore, they're more likely to trust you. So collaborative marketing, helps you kind of leap over a few of those steps that if you're just trying to at the moment, kind of create all of the know like and trust by putting out tonnes of content on social media, that is going to take you a lot longer, potentially. Whereas collaborative marketing when done well and with the right people speeds that whole process up. It brings it gets you in front of more people who are your ideal clients far more quickly, then social media marketing, I'm not bashing social media, social media marketing, by the way, it can work and it can work really well. I'm not saying don't do it, but this is a great way to speed the process up, particularly if you're not being consistent on social media. Okay. So your your first job is to be able to think about to identify what businesses and services provide a different type of service to your ideal clients, but whom served your ideal clients. So let me give you a few examples just to get your thought process flowing, because this is very specific to you. And as I've said, you must know who your ideal client is. But let's say you are listening to this and you are a Pilates instructor. A great potential collaboration could be with a physio, or chiropractor, because they serve your ideal client in a different way. There could be something that works where you do something joint together, I've got clients and had have had clients in the past where this particular collaboration works every time. It's brilliant. I mentioned earlier, if you've got your areas, maybe you are a weight loss coach, could you have a collaboration with salons? Now bars, beauticians? Maybe you focus more on the nutrition side? Is there something you could work do with a health food shop, maybe you could even do something with your local butchers. The list is endless. It's about thinking outside of the box, there may be some businesses or services that are more seasonal, for example, if you primarily work with women, you might do something with a florist because come you know, Mother's Day or Valentine's Day, their businesses bigger than maybe you could do something around that time. Don't kind of dismiss anything that pops into your head, give yourself a bit bit of space to think about, okay, what might this list consist of what types of businesses what types of services are there out there? Look around in your local area. Even if you've got an online business, this can still work, you may train people online, but you can still do. This is more of like an off offline. Well, you can still do this as an online marketing strategy. But don't dismiss this just because you think oh, well, I've got an online business. This is never gonna work. It can it does. It has done and it is doing for my clients right now. But think about who these, who these other businesses might be. Once you've got that list, then you can look at okay, what's the, what's the win here, now, there's three wins, there's going to be the win for you, which is an obvious win, that you get people moving across to you, it might be that what you're going to ask your potential collaborator is that they just promote a you maybe you've got a free class that you offer. Or maybe you offer a free consultation, or you want them to do is to do an email out to their list of their customer base to say that you're offering free consultation is what you already do. But because it's coming from them, it's there's more trustworthy, but that's the win to you, you're getting people moving over closer towards you clear win, the win for their customer base, is they get to have something that's a value to them, that they cannot provide. So again, if we look at the free class scenario, maybe you are, you're a Pilates instructor, you've got your physio as a collaborator, and they are now able to signpost, their patients, their clients to your free Pilates class is a win for their client is easy for them to do, because they're not asking them to pay anything. No, there's no selling involved. And then the win for the collaborator is something to explore, you don't always have to come up with what that is you it could be that you're going to you're going to do the same, you're going to refer people back to them. So it's just an exchange, it could be that whenever somebody signs up with you, you might give them a some kind of financial kickback. It could be that you're going to provide them with they get what what you do, maybe they get a membership from you or a programme for you for free. It doesn't matter. And you don't always have to have the answer as to what that is. You can start the initial conversation off with them to say, this is what I'm thinking. I'd love to know what I could do for you in return. Can we have a conversation about it? It is it's as simple as that. But it does work really well. There are going to be lots of potential collaborators out there for you. You just don't know who they are yet. So now you know what collaborative marketing is it pretty straightforward. It is a great strategy to use. It's just down to you to put it into action. So your actions are if you're up for it, if you're up for this challenge, is to make a list of all the potential collaborators and just start to reach out to them. Yes, you're going to get some noes. Yes, you're going to get people who just don't even bother to respond. But there are yeses out there waiting for you. Think about the win win win win for you is obvious the win for them, their customer base is obvious and explore good them some options of what the wind could be for them. But you're open, would they be open to a conversation with you? There are so many different marketing strategies out there. But I do truly believe this is one for you to explore if you haven't already. Give it a try. You've got nothing to lose when you get the first No, don't be put off with that. Think about that, that you've just found one of those knows they are out there celebrate the fact that you just found a no because the yes is they're out there they are, trust me, they are out there. I have proof from clients that they are out there. It works for me, it works for my clients. So there is no reason why it won't work for you. You've just got to start doing it. And stay consistent with it. Give it long enough. And even if you get 10 nose keep going. You'll get your Yes. So if you found this useful, I would really love you to do me a huge favour Would you kindly leave me a review? Because I'd love to know how you're I'd love to know how you're gonna put this strategy into practice. And I'd love to know what your biggest takeaways are. From this listening to this episode, I can't have that conversation with you. But tell me in your review, what did you take from it? How has it helped you? And whilst you're there, don't forget to subscribe so you get notified of all the future episodes. So I've been your host Nichola Page. Hope you've enjoyed it, and I look forward to seeing you on the next episode. Bye for now

Collaborative marketing

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